Bosun.

For Bosun, we created a visual story that blends style with utility — capturing their casual adventurewear in its natural element: out in the world.

Set on the beach in Bali, with a vintage Land Rover as our anchor, the shoot channeled the spirit of slow travel and everyday exploration. The pieces moved easily with the wind and sand, made to look good while keeping up. Our aim was to reflect Bosun’s core ethos — effortless, durable, and ready for wherever the road leads.