Samsonite Thailand.

For Samsonite Thailand, we set the Lite Box collection against the quiet charm of a Chiang Mai side street — a setting that speaks to thoughtful travel and the beauty of the in-between moments.

The Lite Box is sleek, durable, and refined, and we wanted the surroundings to echo that. Soft morning light, clean lines, and the gentle rhythm of the street brought a calm, elevated tone to the visuals. The goal was to highlight the product not just as luggage, but as a companion for considered, intentional journeys.